As we know, incorporating social media into your business is becoming more important each and every day. Contrary to popular belief, social media platforms are more effective for consumer engagement and relationship building, rather than sales pitches.
At Blueye, we are consistently working toward improving our social media strategy and finding out what our consumers are interested in. Over time, we have compiled a list of our best practices and want to share them with you, our readers.
Understand the Platform Being Used: Make sure to customize your posts to perform optimally on the site; keep in mind: image size, character count, posting times, and content.
Determine Your Own Voice and Tone: Whether your tone is casual or professional, always keep it consistent and ensure that it is representative of your brand.
Create Your Mission and Purpose: Craft your brand’s mission and purpose, and communicate it appropriately on each account.
Create Brand Awareness: Engage with influencers within your field, share relevant content, converse with your audience, and create campaigns.
Interact with Your Audience: Make sure to follow back users in your industry; if you never follow back, you portray that you are uninterested in what your audience has to say.
Keep It Short: Limit your text to two sentences or less in order to keep your audience engaged. Referencing, Strategies for Effective Tweeting: A Statistical Review, “Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets”.
Do Not Over Share: While it is extremely important to keep contact with your audience, posting too often can push them away. Post content that adds value and is useful to your followers.
Be Transparent: Give your audience exclusives into your company by posting events, creating videos, and giving insight into new additions.
Respond to Both Negative and Positive Feedback: Do not get defensive if you receive negative feedback; instead, consider this an opportunity to improve and offer a resolution.
Do Not Oversell: Social media is about conversation, trust, and engagement, not about perpetual sales pitches.
Design Engagement and Performance Metrics: Monitor the performance of each account to improve its engagement and editorial strategy.
*Note: Although we have found these tactics helpful in our business, it is important to tailor social media practices to your specific brand.