Five Time Saving Features in the Blueye Hub

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The Blueye Hub provides tools to help brands engage, learn and market with relevance to their customers. The Hub also provides conveniences that make advertising more efficient and less time consuming. Learn more about five of our time saving features below!

1. Save Audience and Creative Groups

Have you ever wished that you didn’t have to recreate every audience each time you launch an advertisement? If so, we’ve got you covered. In the Hub, each audience and creative group is saved for you, and any other advertisers on your account, to use or edit indefinitely.

Need to tweak your creative and relaunch to three different audience groups? No problem. Want to make a slight tweak to an audience and a creative group based on conversion data prior to relaunching? It takes seconds in the hub. Want to try mixing and matching successful audiences and creative groups? It’s all saved in the Hub and ready to launch instantly.

An additional benefit of saved audience and creative groups is the ability to copy a group, allowing you to tweak audience and creatives without having to start over and without losing your original work.

Saved audience and creative groups in the Blueye Hub means less tedious work and more time to focus on the results that matter to your business.

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2. Google Analytics Integration

Facebook advertising reports provide important information like clicks, click through rate, conversions and cost, but many advertisers also need to understand what is happening on their website through Google Analytics. For that reason, we have integrated Google Analytics into our campaign dashboard. You can get real time information about bounce rate, page views, average site time, and more, right within your Facebook advertising campaign. Reduce time spent searching for campaigns in Google Analytics and get the whole picture right within the Blueye Hub.

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3. Ad Rules

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We know how tedious and time consuming ad monitoring and optimization can be, and how frustrating it can be to have one rogue ad negatively impact the performance of a large campaign. That’s why we’ve built the Ad Rules tool into the Blueye Hub.

The Ad Rules tool sets your campaigns up for success from the second you launch. Whether you are looking to drive clicks to a website at or below a certain cost, achieve a certain CTR (%), or keep spend in check at the specific advertisement level, the Ad Rules tool ensures you never exceed your desired goals.

The following key performance indicators can be automatically monitored within the Hub:

  • Clicks
  • Cost Per Click
  • CTR (%)
  • Spend ($)
  • Impressions
  • Frequency
  • Reach

Once the threshold has been crossed, the specific ad is paused, leaving you more time to focus on successful ads, analytics, creative and audience groups.

4. Schedule By Day

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Insights into the days of the week that your customers and potential customers spend time online can make a significant impact on your Facebook advertising campaign results. Taking time to start and stop all ads on specific days can be time consuming and can lead to errors. To solve this issue, we’ve created a tool that allows you to pick the exact days that your Facebook advertisements run when you launch your campaign.

5. Bulk Edit

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The Blueye Hub makes optimization easier by presenting you with important campaign information to help optimize your Facebook ads. When your campaign first launches, you will be shown the ads that are receiving the lowest click through rate and the lowest impressions, allowing you to quickly click “pause all”, focusing a larger portion of the budget on the ads that are performing well. This feature not only saves you time sorting through your ads, but it also allows you to narrow in on the top performing ads within each campaign quicker.

Interested in how the Blueye Hub can help your business grow? Contact us at 773-342-1200

Demystifying Facebook’s Cost Per Action

Earlier this year, Facebook rolled out a new way to bid on an ad campaign – cost per action (CPA). This new bidding option is only available through a Facebook Ads API provider, which Blueye happens to be.

Recently, we’ve received a number of inquiries about this new option, which is causing some confusion. Some people we’ve spoken to are under the impression that CPA is a way to only pay for actions when away from Facebook. Unfortunately, this isn’t true.

What is Cost Per Action?

Cost per action is simply a new kind of cost per click bidding system. Within the Facebook ecosystem, there are different types of clicks that an advertiser can be billed against. For example, a user that likes a brand page could constitute click if it happens on an ad. Also, if a Facebook user clicks on a link that is part of a sponsored story, then that would serve as a link click. Depending on campaign objectives, some campaigns might be more about building fans versus driving traffic away from Facbeook. CPA is a more granular cost per click (CPC) model that allows advertisers to specify what type of Facebook link click they want to be billed for.

At the moment, advertisers are limited to the following click types or actions under CPA:

  • Facebook Offer claims from Page updates: This is referring to a Facebook user claiming a post offer and having details about the offer emailed to the user. This is separate than a customer going to a brand website and using or redeeming the offer
  • New Facebook Page likes: new fans who like a brand page
  • Links to external websites: When a Facebook user clicks on the link in a Facebook ad and is redirected away from Facebook and to an advertiser’s website or landing page
  • Mobile installs (mobile ad type only): When users click on the install link and are redirected to the respective app store to download the app

That’s it. Nothing else.

In other words, as much as an advertiser would like to be billed on other actions such as signing up for emails, making a purchase on your website and other valuable actions, an advertiser is billed on the specified actions (listed above) that happen on Facebook.

CPA is simply a way for an advertiser to specify what type of Facebook click they want to be billed against.

If you’re interested in learning more about CPA, please contact us.