The Facebook Gives Itself a Facelift
Wednesday, July 23rd, 2008In case you haven’t heard, Facebook has redesigned itself. What is to happen to third party applications, like Where I’ve Been?
Where I’ve Been’s own CEO, Michael Dalesandro was interviewed by Eric Benderoff of The Chicago Tribune yesterday on the effect of the Facebook facelift.
“I’m expecting a 20 percent haircut on my numbers”, the CEO said regarding the multi page new “profile” users are being introduced to this week. Because essentially the users have several pages to display their profile, it is less likely for their friends to notice the third party applications that they may want to add themselves.
As I am sure most of you are well aware of visiting a friend’s Facebook profile to see their Bumper Stickers, Carbon Foot Prints, Lil’ Green Patches and Where I’ve Been Maps. A lot of us would never know about these great maps if it wasn’t for checking out what our friends are up to. Most of us are too busy to go perusing through the thousands of third party application that are available on Facebook currently.
The good news about the new look of Facebook is that users are given several customizable tabs for wall, info, photos, and boxes. This means that you can customize tabs for your favorite Facebook apps. The other benefit of the new look is the fact that Facebook users will have a more organized, less cluttered space to represent themselves.
If you have not received the updated version of the Facebook profile, no worries. They just started introducing the new look on Monday. They will get to everyone.
Facts about Where I’ve Been:
- Since its Launch last Summer, Where I’ve Been has been installed 7 million times betwen Facebook, Myspace and other social networking sites.
- 75% of the Interactive Map Application’s installations have been installed by Facebook users.
- Where I’ve Been has become a growing business with growing ad rates on Facebook.
- By the beginning of 2008, Where I’ve Been gained a partnership with Orbitz, the online travel site, where you can book your flight, hotel room and even a rental car or site seeing tours.
- Where I’ve Been gained over 1 million users in the first month of life.
- Where I’ve Been has over 80,000 daily active users on Facebook alone.


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