I recently stumbled across an article on Mashable!, titled “Finding the Right ‘Brand Voice’ on Twitter”. The author, Kal Turner, discusses the important of brand voice and how crucial it is within the Twitter community. As an avid Twitter user myself, I am always looking for creative ways to reach out to Blueye’s community, keeping members up-to-date and interested with what is going on within our company.

One thing I have noticed about Twitter, and many other social networking sites, is that posted content is conveyed in a more open, social, and personal way. So, how do I know if what I am posting is representing my company and reaching out to my target audience? This is where brand voice comes in…

Turner lists 8 key points in finding the right brand voice within Twitter.

- Describing brand personality. What voice do you want to project about your company? “If your brand personality is meant to be “refined and sophisticated”, does it sound refined and sophisticated, or does it sound like a door-to-door salesman?” (source: Mashable!)

- Be honest. Steer away from adopting a false persona. “People don’t want brands to be their friends, or to be overly familiar with them, but they do want a dialogue with brands whose products or services they enjoy using.” (source: Mashable!)

- Brand voice = human voice. You can’t hide on Twitter, so admitting to flaws and mistakes makes a company more human.

- Don’t use Twitter as an RSS Feed. Period.

- Create different voices for different Twitter channels. “Dell has over 20 distinct, and well-defined Twitter channels. Notably, the authors behind each account have been named so that a connection can be made with a real person.” (source: Mashable!)

- Expand your horizons. Don’t stick to one topic. Research a vast number of topics that are relevant to your brand.

- Find someone who represents your brand. If you work for a traveling company, find someone who knows the ins and outs of travel, can give advice, and can project the voice of a traveler that the community can connect with.

- Listen, then talk. One of the biggest problems with Twitter is that people are so ready to jump on the band wagon and starting talking. Sit back and listen to what people are saying about your brand, and then you can formulate great, powerful responses to your followers.

Similar to brand voice, brand identity is also crucial to a company’s overall appearance and reputation. Strong, creative branding helps you deliver a consistent and dependable message to clients. For great visual examples of brand identity, visit our collection of sites we have worked on!

What do you think makes a brand successful? Blueye wants to know! Comments are welcome

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