Over the past year social media has become a huge fixture in World culture. People are constantly signing up and getting involved in this ever-growing world community. Some individuals join these social sites to reconnect with old friends, while others join because they want to find others in their areas of interest. Finally, corporations join these networks because they want to increase their clientele and find out what people are saying about their product.

However, there is a large benefit that comes along with the latter reason for joining social media networks and that is profit gain. A recent study done by Wetpaint and Altimeter Group showed that those corporations that are heavily involved in social media networks such as Facebook, Twitter, blogs, wikis and forums are experiencing an increase in profits. Likewise, it was found, “Those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw loses of negative 6%.”

In order to organize this study, those conducting it divided each of the top 100 companies from the 2008 Business Week/Interbrand Best Global Brands survey into four profile groups; “Mavens,” “Butterflies,” “Selectives” and “Wallflowers. The Mavens are those brands who are deeply engaged in seven or more social media sites. The Butterflies are characterized by being “wannabe Mavens” they have seven or more social media profiles, but are not as engaged in each one equally. The Selectives focus on fewer sites then the Mavens and the Butterflies,

no more t

han 6, but deeply engage their clients in conversation. Lastly, the Wallflowers are brands that are on 6 or fewer sites, but are not truly engaged in any of them.

Even though we cannot directly correlate the increase in corporations’ profits to their social media interaction we can display the growing trends

we see in these brands’ profits. After seeing these statistics and knowing that social media involvement has more than doubled since 2007 let Always Be Social lead you into the new era of marketing and get you involved in your clients conversation.

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