The Super Bowl is a huge event on TV every year—we all know that. The game has always been social offline with all of the Super Bowl parties to attend, talking about the best commercials, and eating and drinking with friends, whether your team is in it or not. What’s interesting is how social the game has gotten the past few years online.
Here are some fun facts about the Super Bowl and social media this year:
- In the final three minutes of the Super Bowl, there were an average of 10K tweets per second.
- Madonna’s performance during the Super Bowl’s halftime show saw an average of 8K tweets per second for 5 minutes.
- 32% of the 87 ads displayed yesterday made no online references whatsoever.
- This year’s game featured the first ever Super Bowl Social Media Command Center.
Did you turn to social media on mobile or on your computer during or after the game?