We’ve all seen them. Ads on the side of our friend’s birthday party photo albums, sponsored tweets breaking up a live feed of what someone is having for lunch, and right on top of the funny cat video I’m watching on YouTube.
The beauty of most of these ads (especially on Facebook) is that they are so incredibly targeted at what you’re actually interested in that they don’t shouldn’t bother you at all. In a perfect marketer’s world, you see the ad, jump up from your chair and fist-pump because you are that interested in what the ad has to offer.
Actually, that kind of excitement may not be too far away — both online and off. Online, we’ve been working on a remarking platform that goes beyond what Facebook Ads has to offer. Finally, that platform is complete and pairing people with stuff that actually matters to them on the broadest and most specific levels is going to be a lot easier. Ask us if you want to know more about it. It’ll knock your socks off.
GM is working on a little something similar right now in the world of physical billboard ads. Instead of driving by billboards that have no bearing on your drive or decision making, GM and OnStar are going to tag team to serve you relevant billboards based on information you’ve disclosed. Just think about how that will change your next road trip.