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	<title>Blueye Blog &#187; Commentary</title>
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	<link>http://blog.blueye.com</link>
	<description>Blueye Creative Blog</description>
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		<title>Websites Protesting SOPA With Design</title>
		<link>http://blog.blueye.com/2012/01/19/websites-protesting-sopa/</link>
		<comments>http://blog.blueye.com/2012/01/19/websites-protesting-sopa/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 18:40:39 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[black out]]></category>
		<category><![CDATA[buzzfeed]]></category>
		<category><![CDATA[chris brogan]]></category>
		<category><![CDATA[google+]]></category>
		<category><![CDATA[PIPA]]></category>
		<category><![CDATA[SOPA]]></category>
		<category><![CDATA[wikipedia]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://blog.blueye.com/?p=1231</guid>
		<description><![CDATA[Unless you&#8217;ve been living under a rock (or were just offline the past two days) you know that a lot of sites chose to &#8220;black out&#8221; in protest of SOPA and PIPA. Obviously these movements would greatly change how we interact with the Internet,  but I was also interested to see how sites would use [...]]]></description>
			<content:encoded><![CDATA[<p>Unless you&#8217;ve been living under a rock (or were just offline the past two days) you know that a lot of sites chose to &#8220;black out&#8221; in <a href="https://www.google.com/landing/takeaction/sopa-pipa/" target="_blank">protest of SOPA and PIPA</a>. Obviously these movements would greatly change how we interact with the Internet,  but I was also interested to see how sites would use design to &#8220;black out&#8221;. I don&#8217;t know about you, but I was pretty impressed.</p>

<p>I collected some examples of how all different kinds of sites chose to display their SOPA protests and came across some pretty cool examples.</p>

<p>I&#8217;m sure Google&#8217;s design approach is no stranger to you. Still, I felt the need to include it.</p>
<p><a href="http://blog.blueye.com/wp-content/uploads/2012/01/Screen-shot-2012-01-18-at-4.44.01-PM.png"><img class="size-medium wp-image-1232" title="Google SOPA" src="http://blog.blueye.com/wp-content/uploads/2012/01/Screen-shot-2012-01-18-at-4.44.01-PM-300x174.png" alt="" width="300" height="174" /></a></p>
<p><span id="more-1231"></span></p>
<p>Did you check out <a href="http://techcrunch.com/" target="_blank">TechCrunch</a>&#8216;s form of protest? Their site remained pretty much the same but they changed the logo.</p>
<p><img class="size-full wp-image-1234" title="TechCrunch SOPA" src="http://blog.blueye.com/wp-content/uploads/2012/01/Screen-shot-2012-01-18-at-4.44.45-PM.png" alt="" width="256" height="126" /></p>
<p><a href="http://www.wikipedia.org/" target="_blank">Wikipedia</a>&#8216;s black out was publicized days before it actually happened so I was interested to see how the site would look on Wednesday. They did a really great job with both their messaging and their call to action. A simple zip code and you&#8217;re on your way to stopping SOPA.</p>
<p><a href="http://blog.blueye.com/wp-content/uploads/2012/01/Screen-shot-2012-01-18-at-4.45.52-PM.png"><img class="size-medium wp-image-1236" title="Wikipedia SOPA" src="http://blog.blueye.com/wp-content/uploads/2012/01/Screen-shot-2012-01-18-at-4.45.52-PM-300x276.png" alt="" width="300" height="276" /></a></p>

<p><a href="http://www.buzzfeed.com/" target="_blank">Buzzfeed </a>supported the SOPA cause by using black censorship bars across all of the text on their header. It&#8217;s a great way to get the censorship message across while giving people a chance to learn more about SOPA and contact their representative if they choose to.</p>
<p style="text-align: center;"><a href="http://blog.blueye.com/wp-content/uploads/2012/01/Screen-shot-2012-01-18-at-4.48.08-PM1.png"><img class="aligncenter size-large wp-image-1240" title="Buzzfeed SOPA" src="http://blog.blueye.com/wp-content/uploads/2012/01/Screen-shot-2012-01-18-at-4.48.08-PM1-1024x175.png" alt="" width="1024" height="175" /></a></p>
<p><a href="http://wordpress.com/" target="_blank">WordPress </a>took a similar approach with the censorship bar but it&#8217;s all over their homepage. It sticks with their simple design and is definitely eye catching.</p>
<p><a href="http://blog.blueye.com/wp-content/uploads/2012/01/Screen-shot-2012-01-18-at-4.50.59-PM.png"><img class="size-medium wp-image-1242" title="Wordpress SOPA" src="http://blog.blueye.com/wp-content/uploads/2012/01/Screen-shot-2012-01-18-at-4.50.59-PM-300x234.png" alt="" width="300" height="234" /></a></p>

<p>One of my personal favorite blogs, <a href="http://allthatinspires.me/" target="_blank">allthatinspires.me</a> also blacked out its page. It was nice to see that even smaller blogs took the time to make a difference. (Unfortunately for me, I couldn&#8217;t get my daily fix. Anything for a good cause!)</p>
<p><a href="http://blog.blueye.com/wp-content/uploads/2012/01/Screen-shot-2012-01-18-at-4.44.27-PM.png"><img class="size-medium wp-image-1243" title="Allthatinspiresme SOPA" src="http://blog.blueye.com/wp-content/uploads/2012/01/Screen-shot-2012-01-18-at-4.44.27-PM-300x230.png" alt="" width="300" height="230" /></a></p>

<p><a href="http://icanhascheezburger.com/" target="_blank">Cheezburger </a>went with a lightbox approach. The pop up tells you everything you need to know and when you close out of it, the site goes back to normal.</p>
<p><a href="http://blog.blueye.com/wp-content/uploads/2012/01/Screen-shot-2012-01-18-at-4.49.34-PM.png"><img class="size-medium wp-image-1244" title="Cheezburger SOPA" src="http://blog.blueye.com/wp-content/uploads/2012/01/Screen-shot-2012-01-18-at-4.49.34-PM-300x283.png" alt="" width="300" height="283" /></a></p>

<p><a href="http://www.chrisbrogan.com./" target="_blank">Chris Brogan</a>, very well known social media marketer, took a simple and informational approach and even added a video on the movement which I thought was a great touch.</p>
<p><a href="http://blog.blueye.com/wp-content/uploads/2012/01/Screen-shot-2012-01-18-at-4.46.42-PM.png"><img class="size-medium wp-image-1245" title="Chris Brogan SOPA" src="http://blog.blueye.com/wp-content/uploads/2012/01/Screen-shot-2012-01-18-at-4.46.42-PM-300x261.png" alt="" width="300" height="261" /></a></p>

<p>In case you&#8217;re wondering how this helped, check out this article from <a href="http://www.businessinsider.com/18-new-senators-oppose-pipa-after-yesterdays-protests-2012-1" target="_blank">Business Insider.</a></p>
<p>What were some sites that really stood out to you? Were you surprised to see some sites not take action?</p>
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		<title>Happy Holidays from Blueye!</title>
		<link>http://blog.blueye.com/2011/12/23/happy-holidays-from-blueye/</link>
		<comments>http://blog.blueye.com/2011/12/23/happy-holidays-from-blueye/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 19:09:29 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Happy holidays]]></category>

		<guid isPermaLink="false">http://blog.blueye.com/?p=1218</guid>
		<description><![CDATA[Can you believe the holiday season is here again? It&#8217;s time to spend some relaxing and fun quality time with your family and friends. So go ahead and exchange gifts, listen to holiday music, and decorate your home. However you choose to celebrate, the Blueye team would like to wish you and yours a safe [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Can you believe the holiday season is here again? It&#8217;s time to spend some relaxing and fun quality time with your family and friends.</p>
<p>So go ahead and exchange gifts, listen to holiday music, and decorate your home. However you choose to celebrate, the Blueye team would like to wish you and yours a safe and fantastic holiday!</p>
<p><a href="http://blog.blueye.com/wp-content/uploads/2011/12/blueye.jpeg"><img class="aligncenter size-full wp-image-1227" title="blueye" src="http://blog.blueye.com/wp-content/uploads/2011/12/blueye.jpeg" alt="" width="600" height="351" /></a></p>
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		<title>Mobile Apps For Social Traveling</title>
		<link>http://blog.blueye.com/2011/12/22/mobile-apps-for-social-traveling/</link>
		<comments>http://blog.blueye.com/2011/12/22/mobile-apps-for-social-traveling/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 18:12:14 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://blog.blueye.com/?p=1191</guid>
		<description><![CDATA[The holiday season is finally here and that means there&#8217;s tons of traveling in our schedules. No better time for us to outline some interesting social applications for those of you on the go. B4YOUBOARD I don&#8217;t know about you, but when I finally pass security and get a prime seat at the gate, the [...]]]></description>
			<content:encoded><![CDATA[<p>The holiday season is finally here and that means there&#8217;s tons of traveling in our schedules. No better time for us to outline some interesting social applications for those of you on the go.</p>

<p><a href="http://blog.blueye.com/wp-content/uploads/2011/12/B4YOUBOARD1.png"><img class="alignleft size-medium wp-image-1200" title="B4YOUBOARD" src="http://blog.blueye.com/wp-content/uploads/2011/12/B4YOUBOARD1-300x265.png" alt="" width="210" height="186" /></a><strong>B4YOUBOARD</strong></p>
<p>I don&#8217;t know about you, but when I finally pass security and get a prime seat at the gate, the last thing I want to do is get up with all of my carry on bags and look for some snacks. As always, there&#8217;s an app for that. With <a href="http://itunes.apple.com/us/app/b4-you-board/id433951842?mt=8" target="_blank">B4YOUBOARD</a>, you can order your food and nonalcoholic drinks and get it delivered to you for no extra charge. This service is only at a few airports including Chicago&#8217;s O&#8217;hare, but it seems like the kind of app that we&#8217;ll see more of.</p>

<p><span id="more-1191"></span></p>

<p><strong><a href="http://blog.blueye.com/wp-content/uploads/2011/12/MY-TSA1.png"><img class="alignleft size-medium wp-image-1199" title="MY TSA" src="http://blog.blueye.com/wp-content/uploads/2011/12/MY-TSA1-300x188.png" alt="" width="210" height="132" /></a>My TSA</strong></p>
<p>Even the TSA has its own <a href="http://itunes.apple.com/us/app/my-tsa/id380200364?mt=8" target="_blank">app</a>. The app shows you airports&#8217; real time statuses, what you can safely check through security checkpoints, and even how long you&#8217;ll have to wait to get through security.</p>

<p><strong>Meet &amp; Seat</strong></p>
<p>If you&#8217;re the kind of person that gets anxious about who you have to sit next to on a flight (and let&#8217;s face it, who isn&#8217;t?) then this is a <a href="http://www.theverge.com/2011/12/18/2642862/klm-airline-meet-and-seat-social-network-passengers" target="_blank">pretty cool tool</a>.  Dutch Airline, KLM, is planning on letting its passengers chose who they&#8217;ll sit next to based on their social profile. You&#8217;ll be able to choose your partner based on interests, physical appearance, career, etc.</p>

<p>Would you use any of these apps while traveling?</p>
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		<title>Change is Timeless</title>
		<link>http://blog.blueye.com/2011/09/30/change-is-timeless/</link>
		<comments>http://blog.blueye.com/2011/09/30/change-is-timeless/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 16:52:46 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[Don Draper]]></category>
		<category><![CDATA[f8]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Mad Men]]></category>
		<category><![CDATA[timeline]]></category>

		<guid isPermaLink="false">http://blog.blueye.com/?p=1107</guid>
		<description><![CDATA[Every time Facebook comes out with some minor changes to the home page, or new buttons to click and ways to comment, there are always mixed reviews. Some people welcome those changes with open arms and can&#8217;t wait to be the first to figure everything out. Then there are those people who dedicate their statuses and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blogs.amctv.com/mad_men_season_2_publicity_photos/don-draper.php" target="_blank"><img class="alignleft" title="Don Draper" src="http://blogs.amctv.com/mad_men_season_2_publicity_photos/Don%20Draper.jpg" alt="" width="287" height="203" /></a>Every time Facebook comes out with some minor changes to the home page, or new buttons to click and ways to comment, there are always mixed reviews. Some people welcome those changes with open arms and can&#8217;t wait to be the first to figure everything out. Then there are those people who dedicate their statuses and Tweets to letting everyone know why they hate the changes so much and how they&#8217;ll never use Facebook again.</p>
<p><span id="more-1107"></span></p>
<p>Now the Facebook community has another thing coming. With the timeline right around the corner, people have a lot more to get used to than just a few small changes. Timeline is going to change everything about how we Facebook everyday. Obviously this isn&#8217;t news, but it&#8217;s more so some motivation for people who don&#8217;t know how to deal with change.</p>
<blockquote><p>&#8220;Any change, even a change for the better, is always accompanied by drawbacks and discomforts.&#8221;</p>
<p>- Arnold Bennett</p></blockquote>

<p>I thought this quote was a perfect one to think about how the Internet and Facebook is always changing. Sure, change is going to challenge your comfort zone. It always has and always will, but that doesn&#8217;t mean it&#8217;s bad. That&#8217;s why I think this <a href="http://youtu.be/IRARt0gSmek" target="_blank">video of Don Draper</a> introducing Facebook Timeline is a great one. It shows how change is timeless and it&#8217;s something we have to get used to.</p>
<p>It also wouldn&#8217;t hurt if everyone had the presentation skills that Don Draper had, maybe then we wouldn&#8217;t be so hesitant whenever we heard Facebook is going to change everything that we&#8217;ve grown to know.</p>
<p>Video: <a href="http://www.youtube.com/watch?v=IRARt0gSmek&amp;feature=youtu.be">Don Draper Presents Facebook Timeline</a></p>


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		<title>Facebook &amp; Relationships</title>
		<link>http://blog.blueye.com/2011/09/23/facebook-relationships/</link>
		<comments>http://blog.blueye.com/2011/09/23/facebook-relationships/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 14:28:05 +0000</pubDate>
		<dc:creator>Tania</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[check in]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[mini-feed]]></category>
		<category><![CDATA[newsfeed]]></category>
		<category><![CDATA[relationships]]></category>

		<guid isPermaLink="false">http://blog.blueye.com/?p=1064</guid>
		<description><![CDATA[Even if you have not joined, the network, Facebook can still affect your relationships. My cousin, who somehow still isn’t on Facebook, faked sick to  ditch one of his friends in order to have lunch with another. He thought no one  would ever know, but a GoRoma check-in post with a picture of my cousin taking  [...]]]></description>
			<content:encoded><![CDATA[
<p>Even if you have not joined, the network, Facebook can still affect your relationships. My cousin, who somehow still isn’t on Facebook, faked sick to  ditch one of his friends in order to have lunch with another. He thought no one  would ever know, but a <a href="http://www.goroma.net/" target="_blank">GoRoma</a> check-in post with a picture of my cousin taking  a bite of pizza was all over the ditched friend&#8217;s mini-feed.  An <a href="http://mashable.com/2011/05/31/facebook-relationships/" target="_blank">article on Mashable</a> outlines the different ways Facebook interaction  can affect people and their relationship. Having Facebook and knowing that you  have friends, superficial or genuine, automatically enhances self-esteem. It’s the  types of interaction, such as overanalyzing, checking updates frequently, and  documenting a chronicle of your life on Facebook that creates anxiety and  stress.<span id="more-1064"></span></p>
<p><img class="aligncenter size-full wp-image-1067" src="http://blog.blueye.com/wp-content/uploads/2011/09/Facebook-Relationships.png" alt="" width="492" height="206" /></p>
<p>The article notes that 50% of active users spend 700 minutes per month on  Facebook. Spending that much time on Facebook has to influence how you feel  about what you read, comment and share about them. Break ups alone are  hard, but checking how great your ex’s life is without you makes it even harder.  The article gives advice for those that get emotionally riled up. <a href="http://mashable.com/2011/05/31/facebook-relationships/" target="_blank">Check it out</a> and tell me what you think!</p>
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		<title>Remembering 9/11</title>
		<link>http://blog.blueye.com/2011/09/09/remembering-911/</link>
		<comments>http://blog.blueye.com/2011/09/09/remembering-911/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 17:11:49 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[9/11]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://blog.blueye.com/?p=1018</guid>
		<description><![CDATA[It&#8217;s hard to believe that Sunday will mark the 10th Anniversary of the terrorist attacks that hit the World Trade Center. Just like most everyone else, I can remember exactly where I was and what I was doing when the planes struck. Personally, I was in the 7th grade in an elementary school in the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.time.com/time/nation/article/0,8599,1921758,00.html"><img class="alignleft" title="9/11 Memorial" src="http://img.timeinc.net/time/daily/2009/0909/sept_11_0910.jpg" alt="" width="525" height="294" /></a>It&#8217;s hard to believe that Sunday will mark the 10th Anniversary of the terrorist attacks that hit the World Trade Center. Just like most everyone else, I can remember exactly where I was and what I was doing when the planes struck. Personally, I was in the 7th grade in an elementary school in the Bronx, NY. It&#8217;s so strange to think how much time passed and now I&#8217;m sitting here writing this blog post like it&#8217;s a piece of history. It&#8217;s almost stranger to think that at this point, it is a piece of history that happens to feel like it happened only days ago.</p>
<p>It&#8217;s  also hard to step foot around any sort of media &#8211; digital or not &#8211; and not see an article, tweet, blog post, or Facebook status about the 10th Anniversary of the 9/11 attacks. Rightfully so.</p>
<p><span id="more-1018"></span>Sometimes though, events like these make me wonder, who is writing an article just to get some content out there and who is writing an article to actually tell a story and bring a new point of view to readers.</p>
<p>Obviously, I can&#8217;t sit here as I write a 9/11 post and point fingers at people for doing the same (and I hope it&#8217;s obvious that those are not my intentions). But reading an article earlier this morning about <a href="http://www.webdesignerdepot.com/2011/09/911-the-designers-dilemma/" target="_blank">9/11 and design</a> really started to get me to think of everything a little differently. One of the headlines really stood out to me, &#8220;Patriot&#8217;s Day: Remember and Consume!&#8221; That article has a lot of interesting points about how consumption knows no boundaries, even great tragedy.</p>
<p>I can&#8217;t help but hope that people remember that every tweet, status update, blog post, etc. these next few days actually has a powerful meaning behind them and it&#8217;s not just another trending topic.</p>
<p>On the other hand, it&#8217;s also important to be optimistic and remember that many people do have the best intentions whether or not they voice it online. Take this Facebook status chain for instance:</p>
<p><a href="http://blog.blueye.com/wp-content/uploads/2011/09/Screen-shot-2011-09-09-at-12.52.00-PM1.png"><img class="aligncenter size-full wp-image-1021" title="Facebook Status" src="http://blog.blueye.com/wp-content/uploads/2011/09/Screen-shot-2011-09-09-at-12.52.00-PM1.png" alt="" width="475" height="117" /></a></p>
<p>Countless people heard some <a href="http://newyork.cbslocal.com/2011/08/13/report-911-first-responders-not-invited-to-10th-anniversary-ceremony-at-ground-zero/" target="_blank">news</a> about Sunday and decided to dedicate their status to it.</p>
<p>The bottom line is this: It&#8217;s important to remember the significance of what this Sunday is. It&#8217;s about remembering all of those innocent people that lost their lives and those who are fighting to keep us all safe and free.</p>

<p>(photo above via <a href="http://www.time.com/time/nation/article/0,8599,1921758,00.html" target="_blank">Time</a>)</p>


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		<title>Blueye&#8217;s Success Culture</title>
		<link>http://blog.blueye.com/2011/08/25/blueyes-success-culture/</link>
		<comments>http://blog.blueye.com/2011/08/25/blueyes-success-culture/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 17:04:22 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[fundamentals]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[success culture]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[work environment]]></category>

		<guid isPermaLink="false">http://blog.blueye.com/?p=975</guid>
		<description><![CDATA[Post by Heath Black. As a team manager, there are three things I wake up and realize each and every day. The first thing is that I’m clearly the most intelligent, funny and beautiful person I know. The second is that the first is inaccurate. The third, and most factual of the three, is that [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="Blueye team " src="https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-ash4/s720x720/297700_10150271669361194_602771193_7902365_1608043_n.jpg" alt="" width="299" height="198" />Post by <a href="https://twitter.com/#!/heathwblack" target="_blank">Heath Black</a>.</p>
<p>As a team manager, there are three things I wake up and realize each and every day. The first thing is that I’m clearly the most intelligent, funny and beautiful person I know. The second is that the first is inaccurate. The third, and most factual of the three, is that I am completely incapable of getting my job done effectively alone.</p>
<p>Yes, I NEED other people to help me get my job done. Whether it’s building a simple Facebook Application or ensuring that a custom Content-Management system is functional and flawless, I need my <a href="http://www.blueye.com/our-team" target="_blank">team</a> to be the best and brightest to help me achieve success on a project-to-project basis. Luckily, I’m blessed with some of the most inventive developers, most creative designers and intelligent strategists.</p>

<p>Since I’m so dependent on these individuals, I’m an advocate for team relationships. Here are a few things I’ve learned about making your team a priority in the startup environment:</p>

<p><span id="more-975"></span></p>
<p><strong>1.    </strong><strong>Trust is Essential- </strong>One of the most important aspects of a good team is the ability to trust each other. This is so pivotal because anytime you delegate work to your team members, the outcome will be both reflective of you as an individual and your team as a whole.</p>

<p><img class="alignleft" title="Trust" src="http://www.penn-olson.com/wp-content/uploads/2010/04/trust_equals_reliability_plus_delight.jpg" alt="" width="269" height="209" /></p>
<p>Abby Ross, our VP of Product Development, also agrees that trust is important. “Trust that I can delegate and know things will get done efficiently, effectively and creatively is so important to me. I love knowing that my team will bring their magic to each project, helping me achieve what I couldn’t achieve by myself.”</p>

<p>To put it simply, make an effort for your team members to trust you and you’ll start to see unprecedented results in your workplace.</p>

<p><strong>2.    </strong><strong>Your team is made up of humans- </strong>This is essential and simple. Whether you’re a peon, project manager or president, there’s a necessity for you to remember every single second of every single day that your team consists of human beings. Human beings need to be treated like human beings. Don’t form a superiority complex, don’t belittle. Encourage, edify and respect. Once again, your work output might grow exponentially.</p>


<p><strong> </strong><strong>3.    </strong><strong>It’s about learning together- </strong>Many employers underestimate about their employees- the idea that human beings innately want to get better at what they do. I try my best everyday to challenge and stretch my team with projects and tasks that they’ve never done before. If you’re a designer read about CSS, if you’re a developer start learning a new language. At the end of the day, your team will gain versatility and happiness from your excitement for people to get better at their job. When you learn together, you work well together. When you work well together, the collaborative process flourishes.</p>
<p><strong> </strong></p>
<p><strong> </strong>A good friend of mine, <a href="http://joshclemence.com/" target="_blank">Josh Clemence</a> of Acumen Brands said this about learning:</p>

<blockquote><p><em>By being a part of a team and having a support network you are able to learn.  Learning not only benefits the company but benefits the individual.  People get bored when they are not moving forward.  Excitement wears off, things settle, and we don’t do our jobs to the best they can be done.  If we work as a team, make mistakes, support each others and learn, learn, learn, a success culture is inevitable.</em></p></blockquote>
<p><strong> </strong></p>
<p><strong></strong><strong>4.    </strong><strong>Fun is actually fundamental- </strong>Easily my favorite aspect of the startup. We work long, tough hours, naturally. Sometimes we work 40 hours in a week, sometimes we work 60 hours in a week. When our workload demands this much from us, I always feel it’s important to have fun. At Blueye we’ve had cocktail parties, boat days, basketball tournaments, Madden Tournaments and even went to a Cubs game recently. I asked Francis, one of our developers, why he thought this was important and he responded, “I enjoyed the Cubs game the most because the Cubs won, we had been working like crazy and needed a break and it made me feel closer to the team.” The result is three-fold. Individuals get the break they need. They have fun, which helps them justify coming to work regularly. They, most importantly, connect on a personal level with the other members of their team. The result? More success.</p>
<p><strong> </strong></p>
<p><strong>5.    </strong><strong>Mistakes are good- </strong>It’s easy to come down on employees when they make mistakes. It’s NOT easy to turn mistakes into something positive. That’s essential. When your employees make mistakes, it’s always best to use the situation as a learning experience. Discuss where the problem occurred and how to take actions to prevent that mistake in the future.</p>
<p><strong> </strong></p>
<p>I’m no expert in this. I make mistakes…regularly. I yell too much when I get mad. I’m not patient when I should be. But my team always sees past that. We get over it. We move on and we make awesome things happen.</p>

<p>I think Blueye has the best team on earth. We have fun. We teach each other. We work well as a team. I’m glad to be a small part of the Success Culture here.</p>

<p>What is your team’s environment like? What do you do to create a success culture?</p>

<p>Watch Josh Clemence&#8217;s video on building a Success Culture.</p>

<p><iframe src="http://player.vimeo.com/video/25266522?title=0&amp;byline=0&amp;portrait=0" frameborder="0" width="400" height="225"></iframe></p>
<p><a href="http://vimeo.com/25266522">Motivation and building a Success Culture</a> from <a href="http://vimeo.com/andrewprice">Andrew Price</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>Totally Rad Copy</title>
		<link>http://blog.blueye.com/2011/08/18/totally-rad-copy/</link>
		<comments>http://blog.blueye.com/2011/08/18/totally-rad-copy/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 18:15:39 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://blog.blueye.com/?p=947</guid>
		<description><![CDATA[Post by: Christine Foust How many websites do you visit each day? How many sites unrelated to shopping, messaging or video with several blocks of text hold your attention for more than a minute? And of those, what percent of the text do you actually read? For wordophiles, these numbers are disheartening. But guilt trips [...]]]></description>
			<content:encoded><![CDATA[<p><em>Post by: <a href="http://www.linkedin.com/profile/view?id=28859050&amp;authType=NAME_SEARCH&amp;authToken=Xkmu&amp;locale=en_US&amp;srchid=61530dbf-1664-4728-909c-ae82ca4fdb47-0&amp;srchindex=1&amp;srchtotal=13&amp;goback=%2Efps_PBCK_*1_Christine_Foust_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_true_*1_us%3A0_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&amp;pvs=ps&amp;trk=pp_profile_name_link" target="_blank">Christine Foust</a></em></p>
<p><a href="http://www.flickr.com/photos/ivaluebe/5113266087/in/photostream" target="_blank"><img class="alignleft size-medium wp-image-956" title="world cloud" src="http://blog.blueye.com/wp-content/uploads/2011/08/world-cloud-300x215.png" alt="" width="300" height="215" /></a>How many websites do you visit each day? How many sites unrelated to shopping, messaging or video with several blocks of text hold your attention for more than a minute? And of those, what percent of the text do you actually <em>read</em>?</p>

<p>For wordophiles, these numbers are disheartening. But guilt trips about reading vs. scanning are futile when thinking in terms of website development. The real lesson here is not for the website user&#8211;it&#8217;s for the website creators.</p>

<p>Many companies know that their outdated design and barely-functioning site features could use a makeover. But how many take a hard look at their fledgling, jargon-heavy, cutesy-pie, error-ridden copy?</p>
<p><span id="more-947"></span></p>
<p>Scores of free copywriting resources can be found on the web, and most contain some variation of the following reminders: Attention, Promise, Lead, Call to Action and Reward. The problem is that for those who don&#8217;t necessarily salivate over exquisitely-crafted sentences, such steps skip over some basic issues of assumptions and awareness that do wonders for copy creation.</p>
<p>With this in mind, I have developed my own &#8220;Tips for Writing Not-Totally-Horrible Web Copy&#8221; acronym:</p>

<p><strong> <strong>B</strong> </strong> egin by admitting that your copy may have problems.</p>
<p><strong>E</strong> diting is important. It&#8217;s an art and a science. Ask for it, and then don&#8217;t take it personally.</p>

<p><strong>R</strong> espect your readers&#8211;they may be able to connect the dots without a page of instructions.</p>
<p><strong>A </strong>dmit that you may be your website&#8217;s biggest fan. Look at the site and the content with fresh eyes&#8211;what does a user know or need to know when arriving on your site? Are your paragraphs too long?</p>
<p><strong>D </strong>etermine the takeaway value of the copy: What&#8217;s in it for the reader that compels them to keep reading (or clicking)?</p>
<p><strong>! </strong></p>

<p>There are many more things that go into excellent copywriting, but hopefully learning to BE RAD will take you to your next levels of copy mastery.</p>


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		<title>Bad Customer Service + Social Media</title>
		<link>http://blog.blueye.com/2011/08/17/bad-customer-service-social-media/</link>
		<comments>http://blog.blueye.com/2011/08/17/bad-customer-service-social-media/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 16:24:06 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Chicago Cubs]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[Cubs]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[MLB]]></category>

		<guid isPermaLink="false">http://blog.blueye.com/?p=931</guid>
		<description><![CDATA[Everyone knows what it’s like to feel mistreated by a company and no one likes being in that situation. Now, social media has made it really easy for customers to voice their opinion to hundreds and even thousands of people with a quick status update or tweet. Finally, the ball is in the customers’ court. [...]]]></description>
			<content:encoded><![CDATA[<p>Everyone knows what it’s like to feel mistreated by a company and no one likes being in that situation. Now, social media has made it really easy for customers to voice their opinion to hundreds and even thousands of people with a quick status update or tweet. Finally, the ball is in the customers’ court. Whether or not a company responds is up to them, but not responding isn’t a good look on their part.</p>

<p>Here’s an example that happened literally just minutes ago. Our very own Blueye Creative team was all set and ready to go to a company <a href="https://twitter.com/#!/Cubs" target="_blank">Chicago Cubs</a> game on Friday afternoon. All 19 tickets were paid for yesterday and the Cubs vs. Cards trash talking started pretty soon after.</p>

<p>Fast forward to this morning. We were told by the <a href="https://twitter.com/#!/MLB" target="_blank">MLB</a> ticketing offices that even though we purchased the tickets, they are all sold out and there is no refund policy. Nothing like paying the same price to have 19 of us standing up instead of in our own assigned seats like we were promised.</p>

<p>What are we doing about it? Well, we’re taking this to social media like any marketing agency should. Many of our employees have already started tweeting at the Cubs, MLB and even at National Baseball Writer, <a href="https://twitter.com/#!/jonmorosi" target="_blank">Jon Morosi</a>.</p>
<p><img class="aligncenter size-full wp-image-936" title="#NoCubsNo" src="http://blog.blueye.com/wp-content/uploads/2011/08/Picture-151.png" alt="" width="539" height="89" /><span id="more-931"></span></p>
<p><a href="http://blog.blueye.com/wp-content/uploads/2011/08/Picture-16.png"><img class="aligncenter size-full wp-image-937" title="Blueye Creative" src="http://blog.blueye.com/wp-content/uploads/2011/08/Picture-16.png" alt="" width="534" height="106" /></a></p>
<p style="text-align: center;"><a href="http://blog.blueye.com/wp-content/uploads/2011/08/Picture-152.png"><img class="aligncenter size-full wp-image-943" title="Jon Morosi" src="http://blog.blueye.com/wp-content/uploads/2011/08/Picture-152.png" alt="" width="536" height="97" /></a><a href="http://blog.blueye.com/wp-content/uploads/2011/08/Picture-12.png"><br />
</a></p>
<p><a href="http://blog.blueye.com/wp-content/uploads/2011/08/Picture-13.png"><img class="aligncenter size-full wp-image-940" title="Cubs Tickets" src="http://blog.blueye.com/wp-content/uploads/2011/08/Picture-13.png" alt="" width="535" height="93" /></a></p>
<p>It’ll be interesting to see how the Cubs and the MLB react to being confronted online for everyone to see. It definitely won’t look good if there’s no response.</p>

<p>On the other hand, good customer service on social media goes a long way. Take <a href="http://www.facebook.com/PODS" target="_blank">PODS Moving and Storage</a> for example. That Facebook wall is filled with interaction and sometimes those include customer complaints. Who can blame them? Moving can be a stressful time for everyone, but what’s important is interacting with those poeople instead of ignoring them.</p>
<p>Interacting doesn’t necessarily mean having automated responses that seem impersonal. It means actually having a conversation and understanding where the complaint is coming from. Let’s see if the Cubs and the MLB can match up to PODS’ method of customer service.</p>

<p>Have you been in a situation like this one before? Tell us about it.</p>
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		<title>&#8216;The Help&#8217; and Social Media</title>
		<link>http://blog.blueye.com/2011/08/16/the-help-and-social-media/</link>
		<comments>http://blog.blueye.com/2011/08/16/the-help-and-social-media/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 20:45:47 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[spoilers]]></category>
		<category><![CDATA[The Help]]></category>
		<category><![CDATA[trending topics]]></category>

		<guid isPermaLink="false">http://blog.blueye.com/?p=916</guid>
		<description><![CDATA[It’s hard to find any topic that isn’t talked about somewhere on social media. This is especially true of books and movies. Take The Help for instance. That’s a book I’m actually reading right now. Personally I’m the kind of person that likes to read the book first then watch the movie. Even knowing what [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.imdb.com/title/tt1454029/" rel="http://www.imdb.com/title/tt1454029/" target="_blank"><img class="alignleft size-medium wp-image-917" title="The Help Movie" src="http://blog.blueye.com/wp-content/uploads/2011/08/The-Help-Movie-204x300.png" alt="" width="204" height="300" /></a>It’s hard to find any topic that isn’t talked about somewhere on social media. This is especially true of books and movies. Take <span style="text-decoration: underline;"><a href="http://www.imdb.com/title/tt1454029/" target="_blank">The Help</a></span> for instance. That’s a book I’m actually reading right now. Personally I’m the kind of person that likes to read the book first then watch the movie. Even knowing what actors and actresses are playing the parts in the movie can throw off how I picture the characters while I read. I made it such a long way without knowing any of that information until&#8230; that’s right, social media surprised me with the facts.</p>
<p>The Help was a promoted topic and then a trending topic for a while since the movie just came out and I was able to avoid all of that. Then one day BOOM one of the people I follow tweeted about the movie and that’s all it took. (Thankfully it was only about an actor in the movie.)</p>
<p>It is fun to talk about movies and books you’ve just read on social media. That’s why a lot of newspapers and media companies ask you to send them reviews and opinions on them. On the other hand, it’s hard to avoid if that’s the road you’re trying to take. I personally cant wait to finish the book and watch the movie so I can tweet all day long about it, but I can’t help but wonder if I’ll be ruining it for someone else.</p>
<p>What are your opinions on the matter?</p>

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