GIFs (or graphics interchange formats) have been all over the place lately. Haven’t noticed? Check out some of these sites that have gone incredibly viral in the past month or two.
At first they began as general sites like What Should We Call Me and How Do I Put This Gently. Once those increased in popularity, similar sites began to branch out targeted towards specific niches. There are some pages dedicated to Chicago neighborhoods, PR pros, and people who’ve studied abroad.
Why are these sites so successful? I’m sure there are numerous arguments to answer that question. When I asked my friend, Kimberly Lucio this question, this is what she had to say: Continue reading


