Attribution is the key here. Facebook hasn’t been at the forefront of return-on-investment driven metrics (especially as compared to Google). But brands need to — and should be able to — understand how a user’s Facebook activity influences purchase decision. This allows Facebook to participate in the ROI conversation much better than before — now that it can track a paid click to a user purchase. Continue reading
Have you noticed the meeting in real life (IRL) trend on social media? It’s hard not to.
I’m not even factoring in the online dating scene. I’m just talking about people who have tweeted back and forth for so long, consider themselves good friends, and finally meet in person. It’s always interesting to see or hear about online relationships going offline on a personal level and even with brands.
Here are some tips on what not to do when you meet your @bestbud IRL. Seasoned vets, please feel free to add your own to the list. Continue reading