Originally Posted in: AllFacebook | MediaPost | Adotas | Cynopsis
Attribution is the key here. Facebook hasn’t been at the forefront of return-on-investment driven metrics (especially as compared to Google). But brands need to — and should be able to — understand how a user’s Facebook activity influences purchase decision. This allows Facebook to participate in the ROI conversation much better than before — now that it can track a paid click to a user purchase. Continue reading
CHICAGO–(BUSINESS WIRE)–Blueye, a provider of social commerce technology and services that drive customer loyalty, launched the Loyalty HUB – an engagement platform to help brands create, manage and monetize multi-stage loyalty programs. As marketers look for new ways to tie social media to ROI and customer retention, Blueye offers solutions to help brands shift from creating one and done campaigns to building more sustainable ways to engage with their most valuable customers in social – to influence and drive their purchase behavior. Continue reading
