There’s new kid on the social media block this week, and its name is Medium. Another brain child from the creators of Blogger and Twitter, Medium offers a new way to share and consume content. Right now, that’s all anyone is willing to venture about “what” it is.

There’s been speculation that it’s a “Frankenstein” publishing platform that throws familiar elements of Tumblr, Pinterest, Twitter, Blogger, Instagram, and Facebook into a blender set for “puree.” Or that it’s simply a flat-looking, flat-footed, half-hearted attempt at something “new.” Well let me tell you what I think it is.

It’s the beginnings of a collective diary-turned-mindmap and a step towards a more useful and less cluttered way to discover and contribute content. Look at some of the first topics that have sprung up: “When I Was a Kid,” “This Happened to Me,” “Look What I Made,” and “The Writers Room.” They all hark to an old-school personal scrapbook or diary. This time, though, it’ll be for everyone. Given the pedigree of it’s makers (Obvious), Medium’s impending popularity is bound to spawn numerous other topics as well. That’s not even the coolest part in my opinion. Continue reading →