After a week of buzz, today Facebook announced its new video feature on Instagram, aptly named “Video on Instagram”. The photo sharing app with 130 million users will now allow the coffee/cat/feet photo sharing contingent to upload 15 second videos with 13 filters to choose from, making it a familiar extension of Instagram’s signature tinting technique. One of the most exciting parts of the “Video on Instagram” announcement was the rollout of “Cinema”, a revolutionary video stabilizing system that takes the shakiness out of videos shot while on the move.
Sound like a tricked out Vine? That’s probably because it is. Vine’s 6 second constraint and looping style may make for more creative and quickly digestible content, but “Video on Instagram” will let users edit their video, make it look fancy with a filter, and erase out any unsteadiness. It remains to be seen how much the introduction of “Video on Instagram” will slow Vine down, but it seems clear that this will be a blow for Twitter’s video sharing service.
6 second Vine’s spurred a lot of great material- let’s have a look back at two of our personal favorites:
What are you excited to see with those extra 9 seconds of Video on Instagram?