Blackberry made my blog topic selection incredibly easy when I saw their promoted Tweet pop up in my timeline. The problem is, what the hell can I say about the product strictly based on the attached video? “Cool iPhone clone!” or “Sweet text input feature, man!” or “Nice couch, dude!” are the only things that I can think of. In an attempt to get back on the tractor and become relevant in the smartphone market, all Blackberry seems to be doing is making iPhone, Jr.
As a former (and shamelessly admitted, satisfied) Blackberry user, here’s a few things I know I’m not alone on when it comes to Blackberry features:
- What they lack in terms of breadth of usable applications, they make up for when compared to how well those few applications operate (I’d argue that Blackberry phones posses one of the best email systems of mobile devices).
- Blackberry Messenger, or BBM, is also a clean and efficient tool that comes standard on Blackberries. I’ve heard that iMessage is similar, but you need a solid Wi-Fi or 3G connection for it to work properly (whereas BBM seems like it could operate from the depths of a nuclear fall-out bunker). Furthermore, you can’t see when your parties have read your message in iMessage like you can in BBM (a sneaky, but often helpful feature that can’t be turned off like in iMessage).
- The Twitter application for Blackberry is also solid enough to merit a mention when it comes to reliability and usability.
These three features, along with being an actual phone that makes calls, make Blackberry phones some of the most efficient and simple communication devices on the planet. If all you cared about was keeping up with the Jones’ and not how much ass you kicked in Words With Friends, then the Blackberry is your weapon of choice. If RIM can keep the “Less is more, but our less is better” mindset, then they might get me back as a customer.