Originally Posted in: AllFacebook | MediaPost | Adotas | Cynopsis 

 Attribution is the key here. Facebook hasn’t been at the forefront of return-on-investment driven metrics (especially as compared to Google). But brands need to — and should be able to — understand how a user’s Facebook activity influences purchase decision. This allows Facebook to participate in the ROI conversation much better than before — now that it can track a paid click to a user purchase. Continue reading →