Attribution is the key here. Facebook hasn’t been at the forefront of return-on-investment driven metrics (especially as compared to Google). But brands need to — and should be able to — understand how a user’s Facebook activity influences purchase decision. This allows Facebook to participate in the ROI conversation much better than before — now that it can track a paid click to a user purchase. Continue reading
Article originally published by TheMakeGood.
Sarah Reilly is VP of Sales at Blueye Creative, a Chicago based Facebook preferred partner with a platform to help brands create and measure social marketing programs. Previously, Sarah was a Director of Sales at Thismoment, a global cloud based CMS for brand engagement, and also held positions at Vibrant Media and Salesforce.com. Continue reading