Post by: Christine Foust
How many websites do you visit each day? How many sites unrelated to shopping, messaging or video with several blocks of text hold your attention for more than a minute? And of those, what percent of the text do you actually read?
For wordophiles, these numbers are disheartening. But guilt trips about reading vs. scanning are futile when thinking in terms of website development. The real lesson here is not for the website user–it’s for the website creators.
Many companies know that their outdated design and barely-functioning site features could use a makeover. But how many take a hard look at their fledgling, jargon-heavy, cutesy-pie, error-ridden copy?