Social Media has changed the way we shop online. We are now “Social Consumers;” making engaged and informed purchases. If nurtured properly, these consumers can be highly influenced and highly targeted. When shopping online, consumers are four times as likely to conduct a transaction using a shopping platform within Facebook, if a trusted friend refers it to them.

Today, brands are trying to find ways to convert fans into customers and Blueye has built social commerce applications – designed to put users at the center of the shopping experience – so brands are able to target potential shoppers based on interests, likes, purchase actions, etc. You have spent time and dollars growing your brand’s fan base on Facebook, and we think by creating social lifestyle applications for fans and by leveraging F-commerce and Open-Graph, there is a way to monetize your investment.

By 2015, companies will generate 50% of Web sales via their social presence and mobile applications. (Gartner, Inc. 2011)

There are a few guiding principals that we follow and outline below. Here are four steps to help you kick-start your social marketing programs: Continue reading →